The Next Generation Customer
Monday 8 February 2010
Ever stopped to wonder why the Internet and the supermarkets seem to be destroying competitors that aren’t digitally empowered? Ever thought about the growing divide in digital between those that can (do Facebook) and those that can’t, and how it will impact on the future performance of your shopping centre?
More than ever before customers hold the upper hand in their relationship with shopping centres:
* it’s never been easier for them to switch
* there’s never been as much competition for a share of their wallet
* they are empowered in their research and opinion sharing
* their service expectations are higher than ever
* they can demand relationships on their terms
How can shopping centres effectively engage with the “Next Generation Customer”?
For practical methods that increase loyalty, trust, retention and advocacy, why not give us a call, we’d be delighted to help.
Comment is free, so please do so.
Mike.
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