Why we like tunrover rents
Saturday 27 February 2010
I-AM ensures that the shopping centre brand is aligned with customer pricing perceptions and so would adapt to local conditions and costs. By analysing customer shopping patterns (in association with retailers) the pricing of rental and other charges can be identified and increased or decreased depending on affordability. This more flexible pricing policy will allow for greater variety of shops and move away from the traditional zoned rental model that fails to differentiate between uses. But it only works where retailers recognise the need for mutuality and where they cooperate fully in providing (sensitive) business information that can help their business, and therefore the landlords, prosper.
What’s wrong with win-win?
Feel free to comment.
MIke.
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